Silver Bay Apartments – Branded Flyer Design for Leasing Outreach

About the Client
Silver Bay Apartments is a residential lakeside community in Boise, Idaho, offering newly renovated apartment homes in a quiet, natural setting just minutes from downtown. Managed by a regional housing group, Silver Bay offers residents modern amenities like in-unit laundry, updated kitchens, and access to trails and parks. As part of a new service offering, the property began providing Sigmawifi’s high-speed internet service to residents — a major upgrade to the living experience.

Project Goals

  • Create a flyer to introduce Sigmawifi’s internet service to current residents and new move-ins

  • Communicate the benefits of signing up, including faster speeds and property-specific support

  • Make it easy for residents to understand how to get connected

  • Ensure the flyer matched the property’s visual branding and could be printed or shared digitally

Project Scope

The flyer needed to balance two things: the Sigmawifi brand identity and Silver Bay’s established property aesthetic. The goal was to clearly explain the new internet offering and provide easy next steps for residents — whether they were moving in for the first time or learning about the upgrade. With limited space, messaging had to be simple, clear, and visually aligned with both brands.

The Solution

  • Layout & Design: Created a clean, dual-branded flyer using colors and imagery that aligned with both Silver Bay and Sigmawifi

  • Messaging: Wrote approachable, benefits-focused copy emphasizing speed, simplicity, and reliability

  • Distribution Formats: Delivered both print-ready and digital-friendly versions to support a range of use cases (move-in packets, email blasts, leasing office displays)

Results
The flyer was incorporated into move-in materials and displayed on-site to support resident onboarding. New tenants found it helpful and easy to follow, and property staff reported fewer questions and smoother service signups.

Client Takeaway

This project reflects our ability to develop effective, resident-facing communications that meet both branding and operational needs — bridging the gap between service providers and tenants with clear design and messaging.

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