Guest and Resident Login Portals for 50+ Properties

About the Work
Across a portfolio of more than 50 hotels, campgrounds, and residential communities throughout the U.S. especially concentrated in New England branded WiFi splash pages were designed and implemented to improve the guest and resident internet onboarding experience. These splash pages serve as the gateway users see when first connecting to a property’s WiFi network, making them a key opportunity to align branding, deliver messaging, and offer quick support access.

Project Goals

  • Create a consistent, branded login experience across a wide range of property types
  • Make splash pages responsive and mobile-friendly for guests connecting on the go
  • Include property-specific messaging, custom logos, and ad space as needed
  • Streamline access to support and sign-up details for residents or short-term guests

Project Scope

Each property had its own branding requirements, ranging from upscale boutique hotels to rustic campgrounds and urban apartment complexes. Designs were created to reflect the unique character of each location, while maintaining consistent usability and performance. In many cases, splash pages also served a dual purpose: reinforcing the property’s identity while promoting ancillary services or displaying promotional content.

The Solution

  • Visual Customization: Designed branded login pages using property colors, logos, and messaging
  • Responsive Layouts: Built mobile-optimized pages that work across devices and screen sizes
  • Onboarding Tools: Included helpful prompts, instructions, and support links for easy login and troubleshooting
  • Scalable Execution: Built and launched pages for 50+ properties with consistent turnaround and reliable formatting

Results
The branded splash pages became an integral part of the WiFi experience across dozens of properties. Guests and residents were able to log in more easily, with fewer support requests and clearer instructions. Properties benefitted from an elevated digital touchpoint that reflected their branding and offered room for additional promotions or important information.

Takeaway

This project reflects the ability to deliver high-volume, detail-driven design work that balances usability and brand alignment. Even when deployed across a large portfolio, every page was crafted to feel unique to the property it served — creating a consistent, reliable user experience at scale.

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